Effective Date: May 2026
1. Introduction
Protecting your personal data is important to us.
This Privacy Notice explains how personal data is collected, processed, and stored in connection with the Amazon Fleet Hub pre-registration website.
Data submitted through this pre-registration website is collected and managed by Effigy Consulting SRL for the purpose of administering the Amazon Fleet Hub pre-registration campaign.
Effigy Consulting SRL operates this website and associated communication systems on behalf of Amazon EU SARL.
2. Data Controller
The organisation responsible for processing personal data in connection with the pre-registration process is:
Effigy Consulting SRL, Place Sainte Gudule 14, 1000 Brussels
Email: info@effigy-consulting.com
Effigy Consulting operates this website and associated communication systems on behalf of Amazon EU SARL, 38 Avenue John F. Kennedy, Luxemburg-Stadt, Luxemburg, 1855.
Email: crowdsourcingeu@amazon.com
3. Information We Collect
When you use the pre-registration form, we may collect the following information:
First name and surname
Company name
Email address
Telephone number
Preferred communication channel
Fleet size
Vehicle types
Geographic operating area
Information regarding vehicle availability
Any other information voluntarily provided by you
4. Purposes of Processing
Your personal data is processed solely for the following purposes:
Managing pre-registrations
Building a database of interested fleet providers
Sending programme updates
Sending information about the programme launch
Providing information about Amazon Fleet Hub
Planning future programme capacity requirements
Communicating with interested fleet providers
Complying with legal and regulatory record-keeping obligations
5. Legal Basis for Processing
Personal data is processed in accordance with Article 6 of the UK GDPR and, where applicable, the EU GDPR, on the following legal bases:
Consent (Article 6(1)(a))
For sending information, updates, and programme-related communications.
Legitimate Interests (Article 6(1)(f))
For organising, planning, and administering the pre-registration campaign.
You may withdraw your consent at any time with effect for the future.
6. Double Opt-In Procedure
We use a double opt-in process for email communications.
Following registration, you will receive a confirmation email. Your subscription will only be activated once you have successfully confirmed your email address.
This process helps us verify your consent and protect against unauthorised registrations.
7. Use of Brevo
We may use the Brevo platform to manage contacts and send email communications.
Brevo processes personal data solely on our behalf and in accordance with applicable data protection legislation.
Brevo may be used for the following purposes:
Managing subscriptions
Sending emails
Contact management
Campaign analytics
Managing communication preferences
8. Sharing Information with Amazon EU SARL
Where relevant to the administration, planning, operation, or future onboarding of the Amazon Fleet Hub programme, information submitted by registrants may be shared with authorised representatives of Amazon EU SARL.
Any such sharing will be limited to purposes consistent with those for which the information was originally collected.
9. Future Participation in Amazon Fleet Hub
Pre-registration does not constitute an application to, or participation in, the Amazon Fleet Hub programme.
The official Amazon Fleet Hub programme is expected to launch on Amazon-operated platforms in 2026.
Should you choose to proceed with programme participation at that stage, you may be redirected to an Amazon website and asked to accept additional terms, conditions, and privacy notices applicable to that service.
10. Data Retention
Your personal data will be retained only for as long as necessary to:
Manage your pre-registration
Provide programme-related information
Prepare for future onboarding processes
Comply with legal obligations
Data that is no longer required will be securely deleted or anonymised.
11. Your Rights
Subject to applicable law, you have the right to:
Request access to your personal data
Request correction of inaccurate information
Request deletion of your personal data
Request restriction of processing
Object to processing
Receive your data in a portable format
Withdraw your consent at any time
Requests may be submitted to:
crowdsourcingeu@amazon.com
12. Data Security
We implement appropriate technical and organisational measures to protect personal data against loss, misuse, unauthorised access, alteration, or disclosure.
13. Changes to This Privacy Notice
We reserve the right to amend this Privacy Notice at any time.
The most current version will always be published on this website.